To: Mr. Randy Otto, President, Pattison Outdoor Advertising
I am writing to express my great concern over the semi-nude billboards (which actually insinuate full nudity) that your company has put up to promote The Bear.
As the mother of four young daughters, I find it disheartening that my daughters are constantly forced to see the objectification of women as we drive throughout the city. Sadly, this is what passes as legitimate advertising in your company.
Have you honestly thought of the impact your advertising company has on young girls and how they view themselves? It is a shame that your company choses to perpetuate such harmful messages to young girls. And this is not the first time you have done so – your advertisement for the The Bear last summer featuring the naked backsides of two young women and a middle aged man was not much better. In fact, one wonders where the next advertising campaign will go.
Ironically, for those of us who are not Bear fans, the whole advertising campaign leaves us to wonder how good the radio station can actually be if if it needs naked publicity stunts to gain listeners.
I will be sure to let my friends know that it is your company that is choosing to promote such hurtful images. These days, spreading the word through email is every bit as effective as public billboards.